This year, we at Verticas had the privilege of contributing to the merchandising strategy for the new VW California line, an independent outdoor and adventure brand. Our goal was to develop tailored solutions that perfectly align with the new brand identity, reflecting the values of freedom, adventure, and individuality.
In close collaboration with the Strategie- & Design-Agentur KMS TEAM, who developed the new corporate design and creative campaign, we created a merchandise portfolio that brings the Nature, Urban, and Coastline lines to life. Throughout the process, we relied on our expertise in materials and execution.
By working closely with Volkswagen Accessories & Marketing and Strategie- & Design-Agentur KMS TEAM, we ensured that every product reinforces the brand message and strengthens the emotional connection to the brand. From high-quality textiles to practical accessories – every detail was carefully planned to meet Volkswagen's high standards.
We are proud that our expertise contributed to the successful launch of the new VW California brand.
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