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Promotional Items & Merchandising

PROMOTION PRODUCTS | GOOD VALUE, HANDY, INGENIOUS!

Promotional products are real all-rounders. They might be a means of promoting sales at trade fairs, an addition to a mailing, a present from field sales staff or a high quality gift – but they always have a practical use, are tangible, generate gratitude in the recipient and suffer hardly any scatter loss. No other medium is as effective. According to the DIMA’s 2012 study into promotional products, the items reach 88 per cent of the population – more than any other medium! And yet they are also the best value medium by a long way. Anyone who integrates promotional products into their marketing strategy and tailors them to the target group can look forward to particularly long-lasting success.

 

MERCHANDISING | BRAND CHARISMA FOR FANS

The merchandising product is the big brother of the promotional product: while promotional products are given away, merchandise is sold. Companies can use merchandising to strengthen their customers’ loyalty and open up an additional sales and marketing channel. The sheer, inexhaustible number of merchandising options offered by films, artists and football teams just goes to show the fascination people have for demonstrating their favourites in everyday life. Verticas manufactures ‘fan products’ for your company and paves the way for you to spread your brand message widely.

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65193 Wiesbaden