PROMOTION PRODUCTS EFFECT-STUDY

Since 2011 the GWW publishes the promotion products effect-study and has regularly updated the insights. The numbers of the fundamental study show that promotion products are as important as any other marketing tool. The updated version confirmes the importance of the often underestimated potential of a promotional product.

Since 2011 the GWW (Gesamtverband der deutschen Werbeartikel-Wirtschaft e. V) has published the promotion products effect-study and has regularly updated the insights. The valid numbers of the fundamental study show that promotion products are as important as any other marketing tool. The updated version confirmes repeatedly the importance of the often underestimated potential of a promotional product.

The key results of the WA-study are as the following:

• extraploitation: 98% of all households own a promotion product. Only 2% cannot remember any.
• Durability: Over 60% of all haptical advertising media are in use for longer than one year – promotion products are therefore longer in use than any other media
• Reach: promotion products reach, on an average day, 89% of all people ( > 14 years), Radio 78%, TV 71%, daily Newspapers 59%, Posters 67%
• Recall: 70% remember the company that has given out promotion products (compared to radio 29%, TV 28% and newspapers 70%)

If you are interested in reading the whole study, please get in touch with us under the following email address This email address is being protected from spambots. You need JavaScript enabled to view it. or via telephone 0611/98625-0.